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It’s rampant online. There are so many people denying their ability to accomplish the simple task of making money online that it’s become a popular fad, not to do it, but to deny it. Oh, that can’t be done. But it can be, and I can show you how, along with many other folks who are doing it. We’re making money online, not a little but a lot.
We can’t promise you’ll make the same amount, but we can tell you that if you’re willing to do the work, you’ll make money online in direct proportion to the work you do. The hours you put in won’t matter, but the quality of work you do WILL matter. You can make money online, stop denying it and get on with the business of doing it.
According to Joe McCulloch:
is… it’s the name of the river running through Cairo.
OK, that’s a crap joke, but the best one you’re going to get out of me this Monday morning, that I can promise.
But, seriously… denial is a big problem for all of us, not just business owners.
Why?
Because the tendency for us to reject evidence contradicting what we’ve already made up our minds to believe, is hard-wired in us.
Denial is why we throw good money after bad supporting our actions with the emotional crutch that “I’ve invested so much in following this path, if I quit now I’ll have wasted it all”.
Fact is, whatever’s done is done; money spent is money spent. The only sane and rational way to view any situation is to take stock of where you are now and decide if any action you pursue from here is likely to be profitable or not.
There’s a big difference between giving up and knowing when to quit.
Denial is why people still cling on to the idea the Earth is just 6,000 years old even though to explain the facts of how the world is made up in those terms requires all sorts of amazing mental gymnastics. I could say more, but there’s no point. It’s like trying to teach my dog calculus, only there’s a greater chance my dog will actually understand it.
And denial is why we keep chasing customers in the same old way even though it’s never worked before and somehow assume it’s suddenly going to start working now.
I’ve seen clients do this. I’ve seen them repeatedly make the same mistakes, over and over again because to do something different is so scary and so frightening it hurts to the point of making them feel physically ill. No kidding.
What’s the answer?
Well, it’s not for everyone, but peer review can help enormously.
See not one of us can truly escape our human nature. Even the greatest and most objective scientists are prone to confirmation bias and the all-too-human desire to protect their ego.
And that’s why science has developed the process of peer review. No, it’s not perfect, but it’s self-correcting and it’s the best tool we’ve got for digging out the truth.
The very fact failures, frauds and forgeries are exposed is testament to the fact the scientific method works.
And we can use this in our businesses with the Mastermind principle, a group of business owners around you who are willing and able to cast an objective, critical but supportive eye over what you’re doing. Often they’ll have even made the mistakes you are about to make… meaning you don’t have to.
The Business Supremacy Inner Circle is quite simply the best Mastermind I’ve ever been a part of:
http://www.businesssupremacy.ie
Sure, you probably don’t need it. I’ve told myself that before, too.
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